Mercedes-Benz SIGN YOUR ATTITUDE

Step behind the scenes…

The man who had made SIGN his signature scent will now reveal a new dimension to his personality with SIGN YOUR ATTITUDE. Two scents, two different sides of the same man. He’s self-assured, ever successful, inspiring. But he also knows that life should be lived in the moment, that happiness should be seized with both hands. He knows his energy is infectious. His aura captivates his audience effortlessly drawing people to him and leaving a lasting impression: it’s an attitude, a way of life. It’s something about the way he acts, the way he carries himself, the way he wears his fragrance: SIGN YOUR ATTITUDE. 

Mercedes-Benz SIGN YOUR ATTITUDE is a new interpretation of the iconic SIGN. This twist on the first fragrance adds a new page to a tale that speaks of success and passion. 

One star, one bottle…

Just like SIGN, the key element of SIGN YOUR ATTITUDE is the instantly recognizable three-pointed star of Mercedes-Benz, the emblem of those for whom uniqueness and triumph are the guiding principles. Suspended in the center of a sleek and resolutely modern bottle, the Mercedes-Benz star is truly iconic, representing a masculine take on excellence. SIGN’s deep midnight blue color takes on intense grey tones with SIGN YOUR ATTITUDE. Hypnotic, just like the man who makes it his own. 

Useful information: With materials such as lacquer, glass and recyclable cardboard, as well as environmentally-friendly ingredients, SIGN YOUR ATTITUDE symbolizes the brand’s commitment and consciousness of how important the environment is, its decision to help take care of the planet. 

The perfumer…

The nose behind this new eau de toilette is Fabrice Pellegrin. Born in Grasse, son of a perfumer and grandson of a jasmine-picker, a nature lover, he was destined to create perfumes. When designing SIGN YOUR ATTITUDE, his initial desire was to come up with an addictive scent that its wearer could deeply fall in love with. 

The result is a compelling fragrance that opens with a fresh, impetuous cocktail of bergamot, mandarin and ginger. The bold blend reveals an aromatic bouquet of lavender and cypress, enriched with cinnamon and nutmeg. The warm spices are heightened by an amber note for a fragrance that is deep and powerful, modern and irresistibly masculine – just like the man who inspired it. 

Zoom on cetalox? 

Fabrice Pellegrin chose cetalox as a central point for his new fragrance. A biodegradable, eco-friendly ingredient that adds a powerful yet elegant woody amber note to fragrances, lending them a unique depth and making them truly addictive.